Regnum Carya reduced advertising costs by 67% in the Russian market with VK ads and reduced the cost per booking by 20%.

In the first six months of 2023, our IQUEEM marketing team implemented an outward-facing marketing strategy for Regnum Carya. Once the required level of awareness was reached, the marketing strategy was changed to focus on performance. In June-August 2023, the focus was on increasing the conversion rate (CR) of ads. In September-November 2023, campaigns were optimized in terms of cost per action.

The success story published by VK Ads can be found here...