Media Coverage

Artificial intelligence's tendency to direct guests to hotels' official websites when prices are the same or similar signals a potential shift in the balance between booking channels in the tourism industry. Berkun Meral, Founder of digital marketing agency IQUEEM, notes that this trend could strengthen hotels' direct bookings while putting pressure on the intermediary role of online travel agencies (OTAs).

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The collaboration between Liberty Signa and IQUEEM, a premium performance marketing agency, which began in November 2025, was reflected in brand search interest in the Russian market during the 2026 summer season. According to Yandex Wordstat data, searches for Fethiye from Russia increased by 17% year on year between June and August 2026, while search volume combining Liberty Signa and Fethiye rose by 31%.

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NG Phaselis Bay’s long-standing digital partnership with premium performance marketing and branding agency IQUEEM stood out with remarkable growth in direct demand during the 2026 summer season. Between June and August, price and availability searches conducted through the hotel’s booking engine increased by 53.7% compared to the same period last year.

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The digital growth initiatives carried out by IC Hotels Airport in collaboration with IQUEEM, a premium performance marketing and branding agency, delivered strong results in direct reservations during the 2026 summer season. Total reservations increased by an impressive 123% in July and August. Bookings completed directly through the hotel’s own website rose by 46%, while room nights sold increased by 66%. At the same time, the cancellation rate declined significantly from 14% to 5%.

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Alcoholic beverage visuals are frequently seen in the social media posts of hotels, restaurants, and other businesses. But does a wine glass on a table, a cocktail being prepared at a bar, or a bottle of alcohol appearing in the frame constitute advertising? IQUEEM Legal Consultant Attorney Esin Yüce explained to Tourism Today the key points that hotels and restaurants should consider when using alcoholic beverage visuals in their social media content.

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The digital growth initiatives implemented by premium performance marketing and branding agency IQUEEM for Calista Luxury Resort delivered a strong impact on direct bookings in June. Compared to the same month last year, the hotel's interactive website sessions tripled, while the number of completed online reservations more than doubled.

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NG Phaselis Bay’s long-standing digital partnership with premium performance marketing and branding agency IQUEEM stood out with remarkable growth in direct demand during the 2026 summer season. Between June and August, price and availability searches conducted through the hotel’s booking engine increased by 53.7% compared to the same period last year.

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Through the digital growth strategy developed by Premium Performance Marketing Agency IQUEEM, Selectum Blu Cruises increased its monthly website traffic from approximately 30,000 to over 344,000 between May 2025 and May 2026, while also achieving significant growth in reservation demand and organic visibility.

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Meta’s “Location Fees,” set to take effect as of July 1, are being considered the beginning of a new era in digital advertising investments. These additional fees, applied according to the country where the ad is shown, may directly impact budget planning, especially for hotels and tourism businesses seeking visibility across different markets.

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The next-generation Geofencing project implemented by IQUEEM demonstrates how real-world consumer behavior can be transformed into digital targeting strategies. The project, carried out by the agency for three different premium brands during ITB Berlin, revealed that location-based advertising technologies deliver strong performance in reaching high-value target audiences directly.

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IQUEEM, an Antalya-based digital marketing agency, supports hotels aiming to apply for Turquality—the first and only government-backed branding program designed to strengthen companies with brand potential on a global scale. By providing expertise in advertising reporting and digital marketing, IQUEEM offers solutions that simplify the application process for businesses seeking to join the program.

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Berkun Meral, founder of the digital marketing agency IQUEEM, explained the implications of the regulation titled “Communiqué on the Implementation of Sanctions Regarding the Online Promotion, Marketing, and Sale of Unlicensed Accommodation Businesses and Residential Properties Offered for Short-Term Rental Without a Permit Certificate” in a statement to Tourism Today.

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As the digital agency of premium brands, IQUEEM has taken a major step into the European market with its new office in Munich, Germany. While providing localized solutions for brands across Europe, they also offer strategic support to Turkey-based businesses aiming to expand into global markets.

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The digital advertising landscape is evolving rapidly, with machine learning at the forefront of this transformation. Traditional, static campaigns no longer suffice in an era where data-driven strategies define success. Selectum Hotels & Resorts, in collaboration with performance marketing agency IQUEEM, is leveraging machine learning to revolutionise audience engagement and advertising effectiveness.

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The advertising industry is rewriting the rules of the game with machine learning. Many brands can now approach each consumer with simultaneous and continuously updated campaigns, as opposed to traditional static campaigns.

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According to Bain & Company, the market size for luxury goods reached 1.5 trillion euros in 2023, growing by more than 10%.

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The digital and performance marketing agency IQUEEM, which provides services tailored for the tourism sector, was awarded the 'Silver Partner' title in the "Remarketing" category by Yandex Ads Agency 2023.

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With the holiday season underway, there has been an increase in fraudulent activities by cybercriminals taking advantage of the high demand and frequent rejections at visa application centers.

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