What is a Google Partner and How to Become One in 3 Questions?

Being an expert in your field and demonstrating your competence is an important step when doing business in the digital world. Agencies typically join platform partnership programs to validate their expertise, and these partnerships are showcased with the badges they receive. Among the platforms, the most comprehensive partnership program is the Google Partners program.

The Google Partners program consists of three different levels: Member, Partner, and Premier Partner. Each level offers separate features and advantages, and facilitates a closer relationship with Google.

Obtaining a Google Partners title increases motivation within the agency team and showcases the agency’s competence in Google Ads, proving expertise in the eyes of clients.

In the explanation about the Premier badge, our founder Berkun Meral of IQUEEM stated that the title being reflected with the sentence “One of the most successful agencies in the country” carries great responsibility and is also a significant source of motivation for team members.

For those curious and interested in joining, here are the Google Partners program and its conditions:

1- Why should agencies join Google Partners programs?

By joining the Google Partners program, you gain access to training, support, and resources that will help you achieve success for your clients and grow your company to stand out in the industry. Having a Google Partner badge refreshes trust in the eyes of your clients and will be featured on your websites as proof of your success.

2- What are the conditions of the Google Partners program?

Google evaluates agencies applying to the Partners program based on three main conditions: performance, spending, and certification. For the performance condition, it is expected that your Ads manager account has an optimization score of at least 70%. In the spending section, your advertising spend in the accounts you manage must exceed $10,000 within the last 90 days. The last condition is certification. Since Google always values development, the training and certification part is important. At least 50% of the managers in your Ads account must be Google Ads certified, and at least one certification must be obtained in each product area (Search Network, Display Network, Video, Shopping, or Apps) with a campaign spend of at least $500 USD.

3- How to become a Google Premier Partner?

Joining the Google Partner program and advancing through its levels to reach the most prestigious level is an important step for every agency. Among the Google Partners programs, the most prestigious program is the Google Premier Partner level. Each calendar year, participant companies that perform in the top 3% in their country are accepted into the Premier Partner level, making it the most exclusive tier of the program.

The eligibility evaluation for Premier Partner is conducted based on the performance of other companies in the relevant country. The evaluation approach is variable and may differ by country, and it is completed annually. When you meet the partner conditions within the performance, spending, and certifications sections and place in the top 3%, you qualify to become a Premier Partner.

When the 2022 Premier Partner partners, including IQUEEM, were announced, our founder Berkun Meral made the following statement regarding the Premier badge: “Our Premier Partner companies stand out with their determination to improve their expertise in products, connect with new clients, and help their existing clients grow. We are pleased to support these companies that help their clients achieve success in the digital environment.”

Google always builds strong foundational relationships with its partners and supports them to achieve long-term success through Google. Therefore, if your agency does not yet have a partner title, you can check whether you meet the conditions directly without wasting more time by visiting https://www.google.com/intl/tr/partners/become-a-partner/ and applying.