IQUEEM Digital Dictionary

What is Digital Project Management?

Digital Project Management is the service of creating a personalized digital marketing plan tailored to the needs of the product, service, institution, or individual by considering all channels and methods in the digital media, from social media management to website creation, purchasing digital advertisements from different platforms, and influencer marketing techniques, implementing this plan, and reporting it.

What is Market and Competition Analysis?

Market and Competition Analysis is important for the brand/product/service to recognize the area in which it operates and to see its position in this area. Through this analysis, gaps in the market are identified, and it is analyzed which channels and contents competitors are present in. By considering the results of Market and Competition Analysis, the Social Media Communication Strategy to be created allows you to stay one step ahead of competitors and to become a leading communication force in the market.

When conducting Market and Competition Analysis for our partners, IQUEEM reviews their brand/product/service positioning from past to present. After these analyses, we create innovative strategies that will leave competitors behind rather than following their path.

How to Manage Social Media?

As the digital world continues to operate in all areas of our lives, "Social Media Management" has become a necessity for proper representation rather than an option.

Brands/products/services are talked about on social media channels even if they do not have a presence themselves and are present in some way across all channels. At this point, what they can do is to have a presence on social media with their own line and develop strategies that are appropriate to the conversations they are part of.

Social Media Management emerges at this point and includes the necessary steps to properly represent a brand/product/service.

How to Manage Social Media?

One of the most important steps when starting Social Media Management is creating a communication strategy. The Social Media Communication Strategy details how the brand/product/service should be represented and ensures the creation of a digital identity. The foundation of the strategy is always the objective. One of the critical questions is, "What does the service partner aim for on social media?" Strategies can focus on one of the objectives such as brand awareness, increasing sales, community management, or can create strategies that address all of them collectively.

After setting the objective, the second critical point is selecting the "Right Channels."

What is Selecting the Right Channel?

While new channels are being used on social media every day, it is important to be present on the right channels that are suitable for the brand/product/service rather than being present on every channel. Channels offer different options within themselves, and only the right channels can turn these options into advantages.

IQUEEM reviews the needs of its partners through analysis and research, first determines the right objective for them, selects the most suitable channels, and creates the Social Media Communication Strategy accordingly. It ensures that the strategies it creates are not instantaneous but are permanent strategies that will represent the brand/product/service throughout its presence in the digital world.

What is Content Planning?

Social Media Management inherently includes a certain order and structure.

While content created instantaneously based on current trends is quite popular today, content planning refers to the roadmap to be used on social media for that month.

With content planning, service partners know which contents will represent their brand/product/service during that period and can approve them before sharing, avoiding surprises.

Content planning is created by considering the needs of the brand/product/service during that period, market/competition analysis, and the results of regular measurements and reporting in social media management. The content plan prepared based on all these criteria will accurately represent the brand/product/service and capture the right target audience.

IQUEEM first tries to get to know the partners it serves closely and then creates a content plan that will best represent them. Knowing that contents on social media are consumed very quickly, IQUEEM produces content to make the most of that short time for its partners.

What is Community Management?

Community Management is the active management of the processes through which the target audience communicates with the brand/product/service on social media channels.

In Social Media Management, it is not enough to be present on the right channels with the right content plan. It is necessary to manage the interactions from the target audience in a timely and appropriate manner.

Successful Community Management not only prevents potential crises but also creates a sense of engagement and connection with the target audience by finding a counterpart and making them feel valuable.

IQUEEM focuses on making the target audience feel valuable while managing communities and creates a feeling that the target audience is always in direct communication with the brand/product/service.

What is Social Media Advertising Management?

Social Media Advertising Management plays a starring role in ensuring that all activities performed in Social Media Management reach the right target audience and gain meaning. With Advertising Management, you can display the right contents to different categories and locations of the target audience, tailored to their interests, and their interests can be measured.

IQUEEM not only bases its advertising strategy on the product/brand/service but also selects the most appropriate advertising platforms and advertising models for the target audience through market and competitor analysis, aiming to use the existing budget in the most accurate and profitable way.

How to Manage Website Processes?

Websites are the digital business cards and the first place people find a brand/product/service when they search for it. Therefore, websites must be innovative, user-friendly, and possess modern designs. Considering the prevalence of mobile usage, it is important for websites to be mobile-friendly and to design the user experience according to habits and trends.

IQUEEM brings a new perspective to websites with its creative touch and trend-following vision.

1- Software
The foundation of a website/mobile application is its software. The stronger the foundation, the more permanent and effective it will be. IQUEEM's expert team uses innovative methods in the software it develops and designs the backend in a way that accommodates future demands and changes. Additionally, it always considers the positive impact that good software has on Search Engine Optimization (SEO).

2- Design
One of the important steps of a website/mobile application is its design. The design should always be user-friendly and best represent the brand/product/service. The goal is to ensure that the user spends the most time on the website/mobile application. IQUEEM successfully reflects the brand line in its innovative and trend-following designs.

3- Content Management
Content management is the step that ensures the continuity of a website/mobile application and has the most significant impact on Search Engine Optimization (SEO). With its content management service, IQUEEM strives to best represent the brand/product/service and drive traffic to these channels. All content it creates references official sources and provides reliable information to the user.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) ensures that the brand/product/service's all activities in the digital world rank high in internet searches and that users reach the relevant website first when they perform a search. SEO aims to rank high organically, and any advertising usage does not affect this ranking.

IQUEEM views SEO as a holistic process and provides this service by considering all its components. It should be noted that SEO is a process and only an expert team can manage this process comprehensively and successfully.

1- Analysis
The first step when starting Search Engine Optimization (SEO) is always analysis. Appropriate keywords for the brand/product/service's target audience are determined and trends are followed.

2- Reporting
Before starting Search Engine Optimization (SEO) services, a reporting should be conducted regarding the current situation. A comprehensive SEO report of the website is created, and points that are lacking or need improvement are identified.

IQUEEM works meticulously in the reporting step during SEO services because it knows that identifying lacking points and making spot-on improvements will help outline the SEO roadmap and save time to rank higher more quickly.

3- Implementation
After conducting analysis and reporting, the final step of implementing Search Engine Optimization (SEO) begins. Implementations require a process, and the returns become evident after this process.

IQUEEM always states to its clients that SEO is a process that yields permanent results when done correctly. However, if the client requires a faster solution, IQUEEM also offers Search Engine Marketing services in addition to SEO.