IQUEEM is honoured to have participated in ATG Hotels’ General Evaluation Meeting.
At this important event, where the company’s strategic roadmap was thoroughly examined, we explored the transformative impact of artificial intelligence on both business and marketing.
Our Communications Director, Gamze Nurluoğlu, delivered an insightful presentation titled “At the Dawn of a New Era: Meet Generative AI.” She carefully analyzed the complexities of interfacing with AI and explained its role in shaping corporate strategies. Additionally, she highlighted the wide-ranging opportunities that generative AI offers—from enhancing customer experience to optimizing crisis management—while sharing valuable insights into emerging communication trends.
Our Digital Marketing Manager, Selim Imre, further enriched the session with
his presentation, “A New Power in Advertising: Generative AI in Action.” He
focused on the critical role of AI in advertising, detailing its
contributions to audience analysis, personalized campaign development,
creative processes, and performance optimization.
At IQUEEM, we remain dedicated to advancing the digital frontier and propelling brands forward through innovative strategies. We are honoured to have contributed to such a productive and forward-thinking meeting.
