Media Coverage

The digital advertising landscape is evolving rapidly, with machine learning at the forefront of this transformation. Traditional, static campaigns no longer suffice in an era where data-driven strategies define success. Selectum Hotels & Resorts, in collaboration with performance marketing agency IQUEEM, is leveraging machine learning to revolutionise audience engagement and advertising effectiveness.

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The advertising industry is rewriting the rules of the game with machine learning. Many brands can now approach each consumer with simultaneous and continuously updated campaigns, as opposed to traditional static campaigns.

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According to Bain & Company, the market size for luxury goods reached 1.5 trillion euros in 2023, growing by more than 10%.

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The digital and performance marketing agency IQUEEM, which provides services tailored for the tourism sector, was awarded the 'Silver Partner' title in the "Remarketing" category by Yandex Ads Agency 2023.

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With the holiday season underway, there has been an increase in fraudulent activities by cybercriminals taking advantage of the high demand and frequent rejections at visa application centers.

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